Helping organizations operate with clarity, structure, and purpose
Strategic and operational consulting for businesses and nonprofit organizations navigating growth and change.
About the Firm
JMR River Vieux Consulting partners with businesses and nonprofit organizations to strengthen strategy, improve operations, and align leadership around clear goals.
Our work is grounded in experience and focused on helping organizations operate efficiently while staying true to their mission.
Services
Strategic Planning
We assist organizations in developing long-term strategies that
clearly define their mission and align with their goals.
Operational Efficiency
Governance and Leadership Alignment
We help organizations establish the right oversight
structure and policies to ensure it is operating at the
maximum level to achieve its mission.
Why This Work Matters
Strong organizations are built on clarity and alignment. When strategy and operations are disconnected, even strong teams struggle to move forward.
Our work helps leaders make informed decisions, build structures that scale, and create organizations that are positioned for long-term success.
Executive/Leadership
We help organizations establish the right oversight structure and policies to ensure it is operating at the maximum level to achieve its mission.
Founder
Joyce M. Roché
Joyce M. Roché is a seasoned executive, board director, and leadership advisor with more than 25 years of experience in corporate and nonprofit leadership. She previously served as President and Chief Operating Officer of Carson Products Company and as Vice President of Global Marketing at Avon Products Inc. During her corporate career, Ms. Roché played a key leadership role in taking Carson Products public on two global stock exchanges and established Avon’s first global marketing organization, among many other accomplishments.
She later served for ten years as President and CEO of Girls Inc., leading a strategic repositioning that restored the organization’s national visibility and expanded its impact.
Ms. Roché has served on numerous corporate boards, including AT&T, Macy’s, Anheuser- Busch, and Tupperware Brands. She is the author of The Empress Has No Clothes…Conquering Self-Doubt to Embrace Success. She currently serves on several civic and economic development boards in Savannah and is Executive in Residence at Columbia Business School.
Selective Accomplishments
- Significantly increased name recognition of Girls Inc., after a name change from Girls Club 10 years prior had eroded awareness of its iconic 135-year-old youth-serving organization.
- Created the strategic plan for Girls Inc. that led to reestablishing its presence in key urban cities (New York, LA, among others) and to entering the international market by establishing affiliates in Canada, bringing the organization to its current level of over 100 affiliate organizations.
- A key member of the leadership team to take Carson Products public on the United States Stock Exchange and the Johannesburg Stock Exchange.
- Led the creation of the first global marketing organization for Avon Products, increasing its core brands from $1.3 billion to $4 billion in worldwide sales
Examples of Consulting Projects
Client 1
A small digital media company engaged consulting support to clarify its brand positioning and define a more focused target audience in order to improve client acquisition and increase revenue stability.
Results:
The project identified an underserved target market and repositioned the company’s services to better address that segment.
As a result, the company increased project engagements, expanded its market reach through a strategic partnership with a larger firm, and reduced dependence on a small number of clients—helping to mitigate revenue volatility and create a more stable growth trajectory.
Client 2
A nonprofit organization sought consulting support to develop a sustainable growth strategy.
The engagement focused on assessing the organization’s competitive landscape, refining its mission and vision, clarifying its value proposition, and strengthening engagement with its board of directors.
Results:
The work led to a strategic pivot toward a different segment of the sector, allowing the organization to better leverage its internal talent and capabilities.
By repositioning its services in a less crowded market space, the organization improved its ability to compete effectively and deliver greater impact.
Select Accomplishments
Reach out to JMR River Vieux Consulting to explore how we can support your organization.
If your organization is navigating growth or transition, we would welcome the opportunity to support you.